VP/Head - Marketing - Enterprise Solutions

Branding, New products launches, customer engagement, Team and P&L management

Strategic Solutions :

- Planning go-to market activities for enterprise solutions across industries; recruiting tactical calendar plan

- Developing strategic marketing assets competitive battle cards, client presentations, thought leadership executive briefs, brochures etc.

- Running campaigns; managing the pipeline targets; liaising with field marketing managers to achieve targets

- Building the brand and devising various innovative techniques to educate on branding standards

- Support CEO in other strategic initiatives and areas of thought leadership

- Market research and Analyst relations

- Business development and sales strategy

- Channel strategy management

Digital Marketing/ Social Media :

- Developing digital strategy for product launches, events, campaigns, releases etc. Translating the strategy into action items - tip sheets, ready to execute tactics, webinars, info graphics, blogging calendar, videos etc.

- Planning digital campaigns email campaigns, survey-led campaigns, social campaigns .

- Strengthening social eminence, analyzing social insights using web analytics tools.

PR/Communications /Media Relations :

- Handling the public relation activities and responsible for negotiating with the international agency, etc.

- Managing above the line and below the line marketing initiatives including marketing communications, internal communication with non-conventional innovative approach.

Product management and development :

- New product development, Program management of new opportunities and assisting the stakeholders collaborate with the teams effectively

- Managing the scope, schedule of the potential and upcoming projects with the help of opportunity managers .

- Value Chart

- Budget planning and cost

- P&L management