VP/Head - Growth & Digital Acquisition - Online/Internet

Role & Key Responsibilities :

- Develop and execute strategies to augment and accelerate companies growth in users through online marketing (SEM, SEO, Social Media, Affiliate)

- Brainstorm new and creative growth strategies

- Manage paid advertising campaigns on channels like Google AdWords, Facebook Ads, etc.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Conceptualize creative content for text and display ads to maximize CTRs of campaigns

- Consumer insights: analyse trends in reader behaviour; leverage results to inform the marketing strategy and execution

- Work with product, engineering and design teams to improve user activation and retention

What we are looking for :

- A self motivated, diligent person, who can own a project from start to finish while being a collaborative team player

- Able to thrive in fast-paced, dynamic set up and learn new skills on the go, without sacrificing quality of work

- Data-driven marketer who never loses sight of the consumer

- Executes daily tasks with efficiency and speed while keeping the high-level strategy top of mind

- Experience in a marketing or growth role for an app/ website

Brownie points if you have :

- Experience in managing PPC advertising on Adwords and/or Facebook Power Editor

- Solid knowledge of website analytics tools such as Google Analytics

- Excellent communication skills

- Some understanding of web & app technologies