VP - Growth - SEO & Content - Internet/Online

Location - Vikroli, Mumbai

Candidates from a B2C (Consumer) centric background apply

Startup working experience preferable

Salary - Upto 30 LPA

Responsibilities:

Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets

Lead the digital marketing team and responsible for constant optimization of channels and mediums to get maximum the revenue for business and brand value

Play a significant role in long-term planning, including an initiative geared toward operational excellence

Lead the SEO/SEM and Content Marketing

Orchestrating digital content strategies across all online platforms

Requirement:

Good Communication Skills (8/10)

Should have an extensive experience of handling the entire Marketing gamut like Paid Marketing, SEO, SEM and Branding with a minimum of 7-12 years (Relevant Experience)

Prior experience in leading companies/ consultancies managed other clients digital marketing i.e Starups would be highly preferable

The candidate should have a team management experience of 10 people minimum

Experience on Google Analytics, Appsflyer / Firebase and Ads Manager

Experience with A/B and multivariate experiments

Experience in setting up and optimizing Google Adwords campaigns

Selection based on expertise for generating sales in an online setup like Insurance/ Healthcare/ Banking and Edtech sector

Systems Thinking: Early-stage start-up hence requires incredible detail orientation and process thinking. Do-er versus a talker

Should be willing to be a part of fast-paced aggressive work culture growing start-up and enable innovation and creativity to develop new winning strategies and solve complex problems

MS Office; including Outlook, Access, Word and Excel (Macros)

Google Tag Manager and Amplitude or related tool experience is highly preferred

Shift timings Day Shift

Weekly Off Alternate Saturday off & Sunday fixed off