VP - Digital & Online Acquisition - Bank

Responsible for driving online customer acquisition for retail banking products comprising of Deposit products( Saving, current and deposits), Assets (personal loan, Credit card, Home loan etc.), payments and Investments products.

- Create and drive online campaign

- Design and drive digital media strategy using web, mobile and social platforms.

- Work with partners and affiliate to build & manage promotion plan

- Create industry level partnership and ecosystem to support digital products team in solution creation and innovation

- Bring new ideas and insights backed with industry and customer research to digital business.

- Manage digital media spends and deliver on performance metrics around cost, efficiency, business volumes etc.

Candidates from the BFSI Industry only.