Roles & Responsibilities - Overall responsibilities of Digital marketing strategy- Including Search, Social, Display, Video and Performance marketing - Create and identify key new digital marketing strategies that not only drive interest and capture new customers but generate repeat logins and engagements. - Craft marketing campaigns with effective storytelling, creatives and communication across our products and markets - Relationship building with all leading advertising platforms (FB, Google etc), new age media houses (News Aggregators, OTT, Short Video, Gaming etc) - Evaluate Alliances & Partnership for promoting our brand and products. - Identify opportunities to reach new market segments and expand market share. - Drive the key metrics for Growth and performance marketing within the organization. - Build an influencer marketing program that helps drive awareness and engagement with the brand and products. - Budget & ROAS management for Digital marketing, measure campaign impact and effectiveness of creative, segmentation, and channel. Capture learnings and reapply for future campaigns. - Overall profile acquisition from Digital campaigns from conceptualization to execution across markets and products - Work with product team for in-app gamification, engagement ideas and member outreach communication content & creatives - Develop quarterly marketing calendar of campaigns around themes, sales events & promotions. - Single point of contact for managing our digital agency to create innovative and differentiated digital content. - Competition tracking & analysis (Campaigns, Platforms, Partnerships, Positioning) - Lead, nurture and grow a team of marketing professionals Skill and Competencies Overall experience of 12-15 years in senior brand & digital marketing roles handling significant advertising budget with people management experience of 5-7 years - Strong understanding of global digital landscape and platforms, media and ecommerce/internet industry - Highly creative and collaborative leader who prides themselves on defining strategy and using data for decision making. - In depth experience in planning and developing digital brand and media campaigns across key channels that support customer acquisition objectives - Experience on Content & Influencer marketing, social media for brand reach & engagement - Demonstrable Performance Marketing skill set (SEM, UAC, FB AAA, Apple App Store, Affiliates) and managing campaigns to drive leads/user acquisitions & retention through performance optimization. - Well versed with SEO, ASO planning and strategy to manage a team of SEO specialists. - Experience using industry leading tools and platforms such as SimilarWeb, AppAnnie, Appsflyer, SEMrush, ahrefs, Google Ads, Tableau, etc.

Chennai

VP  - Digital Marketing - Internet/Online 

VP  - Digital Marketing - Internet/Online  ,Job Description for VP  - Digital Marketing - Internet/Online  in CIEL HR Services in  Chennai for (8-12) years of experience. Apply Now!

Job Description for VP  - Digital Marketing - Internet/Online  in CIEL HR Services in  Chennai for (8-12) years of experience. Apply Now!