VP - Digital Marketing - Digital News Startup

VP - Digital Marketing for a Digital News Start-up

Work as a part of the leadership team of Digital initiative (News & Music) at inception and progressing into a larger role for other group companies

- Responsible for developing the digital roadmap & implement a digital marketing strategy aimed at launching and growing the Digital News website by researching & evaluating digital tools, market trends, target group needs and competition in the online news space.

- Responsible for the financial plans of the business as regards the impact of digital marketing initiative on top line and cost incurred

- Preparation of annual marketing plan, budgeting, managing internet marketing, media & creative strategy for the services and segment.

- Responsible for the Digital News launch covering creation of marketing collaterals - video, brochures, whitepapers, info graphics & joint GTM activities with the Digital Agency on Record webinars, microsites, corporate site, press releases and event launch.

- Develop the right social media platforms for Brand Engagement & community marketing aimed at the target group. Responsible for establishing & maintaining strategic third party relationships

- Planning / execution of online and offline marketing campaigns

- Drive corporate communications at a national level by coordinating with media and PR agencies; hold forums through blogs / social marketing for Digital News

- Digital Media Planning and Buying.

- Working closely with the CTO for the venture and drive efficiency on Website management, analytics, campaign management for the brand & services, SEO, SEM, ORM

- Managing the target audience & retention program using online channel

- Constantly improve the volume, cost and impact metrics through strong buying, agency and publisher relationships

- Responsible for product penetration across national and vernacular markets