VP - Digital Distribution Excellence - Life Insurance

- This is a critical role in the development and delivery of the company's digital presence, driving distribution excellence through the use of all available digital techniques, including emerging platforms and technologies.

- With a strong focus on the key business metrics including revenue, profit, demand, traffic, site conversion, retention, and engagement, incumbent will partner with business leaders for the growth of the digital business.

- Provide leadership in developing the overall focus and strategic direction of the Distribution excellence.

- Champion the constant improvement of the effectiveness of the Distribution organization, including training, performance management and organizational structure.

- Develop digital marketing plans in tandem with sales objectives

- Lead the thinking for mobile platform development - Website content, eCommerce, partnership and community development, consumer research, marketing, and website technology

- Leverage the use of marketing analytics to provide insights and make recommendations to reach the consumer in new ways to improve marketing ROI recommendations and overall strategies.

- Develop and maintain a team based culture and a learning environment that values constant improvement, open communication, and pro-active behavior.

- Partner with the business leadership in leading the strategic initiatives to improve digital footprint.

- Partner with Customer Service to ensure that Distribution is flexible and responsive to the changing dynamics of the market place. This includes developing tactical and strategic initiatives that support total business requirements.

Skill and Experience:

- Deep understanding of the digital environment and evolving tools and platforms used to improve distribution excellence.

- Able to translate trends into business opportunities.

- 12 - 15 years of experience with at least 6-8 years of digital experience

- Engineering Graduate / Degree in Marketing / MBA from reputed institutes

- Understanding of SEO, SMM concepts

- Demonstrated experience with implementing digital initiatives that will scale to support the requirements of a growing organization

- Strong leadership and consensus building skills, with a willingness to continually embrace personal and professional development

- Must possess and display strategic ability and analytical skill. Technology savvy.