VP - Digital Acquisition - Credit Cards

Looking for VP Digital Acquisition - Credit Cards for our Banking client in Mumbai Location

- We are looking out for Digital Acquisition Managers across business lines. The role is required to establish the strategy, vision and roadmap for your respective domain and drive the same by being a bridge between the business and digital marketing, other functional teams.

- This role acts as a thought leader and owner for all cross-functional efforts for Digital Acquisition for Retail Credit Cards.

- Digital acquisition target as aligned with business team: No. of new digital leads, no. of new customers acquired, total loan disbursed, no. of credit cards sold, etc.

- Cost of acquiring customers

- Enhancements in digital customer journeys

- Innovation in customer outreach

- Collaboration with business & digital marketing team

- Digital sales / digital customer acquisition

- Experience in leading business objectives for customer acquisition through digital channels; with good track record of delivering acquisition targets.

- Commercial awareness in how marketing campaigns drive overall business KPIs; ability to project & deliver sales targets.

- Responsible to meet digital customer lead generation & acquisition targets through digital marketing across channels such as paid search, social media, affiliates, etc.

- Responsible for P&L of digital acquisition; deliver annual channel / product forecasts

- Aligning business objectives for digital channels and provide inputs for digital marketing strategy to increase customer reach/acquire new customers

- Prioritizing initiatives & campaigns based on business objectives & targets; align the priorities with digital marketing head & other teams

- Identifying the requirements & liaise with functional teams (Digital media strategy, MarTech, Content, etc.) for resource planning

- Leading cross functional teams to drive digital campaigns performance

- Focusing on innovation and process improvements leading to reduced turnaround time, lower cost of acquisition and remarkable customer experience

- Tracking KPIs to monitor progress and suggest course correction on key vitals to achieve the goals on acquisition, expenses, client quality and superior engagement, identifying & delivering new opportunities & innovation for revenue growth through digital channels.

If interested Apply/please contact Parul Monga at 91 -9958366550