VP - Business Intelligence - Sales & Marketing Domain - Investment Bank

VP - Business Intelligence - Sales and Marketing - Largest US Investment Bank - Mumbai

Functional Responsibilities:

- Partnering with distribution stakeholders to identify opportunities for leveraging advanced analytics

- Embed analytics process in organizational decision making: descriptive, diagnostic and predictive analytics to drive better business outcomes

- Building analytical frameworks for marketing measurement - A/B testing, campaign ROI, cost of acquisition modeling, lifetime value, etc

- In-depth data exploration and data mining to develop a deep understanding of client behavior

- Contributing to and enhancing data models and feature stores

- Leveraging machine learning models and techniques to target opportunities and optimize processes

- Developing tools and solutions to measure model performance over time

- Fostering a data-driven, innovative culture