We would like to present to you an opportunity for the role of GM - Brand  Our client is a one-of-its-kind e-commerce/dot com venture, with a strong technology background, revolutionising the way India commutes from point A to point B on a daily basis.  Our client has a very unique service offering which aims to transform and modernise the way India commutes. Their mission is to make conveyance hassle free, convenient and most importantly punctual. Their attempt at this has gained momentum and they already have over 2 lakh customers. A sturdy technology platform and data driven culture enables them to serve their customer with the best service.  While achieving all these checkpoints in their company’s vision and mission, they have ensured that they have a strong and a robust business model. Their services can be accessed via mobile application on smartphones, website, or by tele-calling.  With over 350 people on board in 2.5 years, our client is a major player in the industry and they plan to expand nationally and internationally in the coming months.  To be a part of this unique venture, request you to please see the job description below for the role of GM - Brand  A critical factor to the success of our client’s business is the number of times consumers repeat with their service. From driving demand and managing consumer perceptions to making the right first impression for potential employees, investors, and partners, their image and the experience they deliver will make or break their business.  As GM-Brand, your role will be to ensure that our client has a strong and positive presence not just in the Indian taxi and car rental space. In your role, you will spearhead all marketing activities to establish our client as the preferred choice.  Key Roles and Responsibilities  Job Purpose: Ensure our client is the first choice for customers in the Indian taxi and car rental space  Key Performance Indicators:  - Make our client the preferred choice among consumers  - Establish a brand image and positioning 	 - Gain consumer insight w.r.t. the category 	 - Understand multiple segments and use cases, across cities 	 - Create communication plan to reach out to each segment 	 - Competitor activity tracking and planning accordingly – city-wise 	 - Plan, create, execute and measure communication plan with the ad and media agency 	 - City-based budgeting, planning, execution and measurement of all media efforts  - Manage the corporate and brand image through PR efforts 	 - Create communication across online and offline channels to create and maintain our brand image among our stakeholders (consumers, media, drivers, investors & employees) 	 - Marketing tie-ups for visibility and marketing synergy 	 - Manage social media marketing  - Get internal teams to deliver on the brand image and promise 	 - Build and manage the marketing team to manage communication, research and tie-ups as separate verticals 	 - Communicate the brand promise to the internal stakeholders till it’s operationalized  - Create a consumer redressal system to minimize a negative image on social platforms  - Top of mind and positive recall 	 - Repeat customer management 	 - Create a preference for efficient channels of booking – mobile and web  Skills / Qualification / Experience  Team building and managing, Traffic generation, SMM, Content, Branding, PR and Corporate Communication, ATL/BTL, Radio. Candidates from premier institutes like ISB, IIM with more than 8 years of work experience in marketing.  Compensation – 30 lakhs p.a to 40 lakhs p.a  Location – Bangalore  Please see the below link http://goo.gl/9dB9Bi  Team Unnati

Bangalore

VP - Brand - eCommerce - IIM/ISB 

VP - Brand - eCommerce - IIM/ISB  ,Job Description for VP - Brand - eCommerce - IIM/ISB  in Unnati in  Bangalore for (7-10) years of experience. Apply Now!

Job Description for VP - Brand - eCommerce - IIM/ISB  in Unnati in  Bangalore for (7-10) years of experience. Apply Now!