JD of VP/AVP - Marketing (B2B) for a Tech Startup Our company is on a mission to empower exporters and forge the future of export. To us, innovation is about elevating human potential and facilitating the growth of the 200B$+ worth of export industry which is still growing. The importance of international trade in a thriving economy cannot be overstated. Yet, such an important part of the economy has been ignored by the start-up world. We are building a marketplace and tools to empower exporters with the right set of technology and a vision to make every part of their life more efficient, be it sales, marketing, procurement, production management, or logistics. If you want your work to have a direct impact on the country's economy, then this is the place to be! Our Company is led by a team of IIT graduates with experience working in top firms. The company is backed by marquee VCs. About the role : We are searching for an experienced Marketer to lead our marketing initiatives & be part of the core team. The charter for this role will include : - Owning top-of-the-funnel metrics for the business - this includes leads, registrations, trials, purchases. - Create & manage marketing campaigns; Own success of the campaigns across channels - Manage/Execute offline events like conferences/sponsorships/exporter fairs etc. - Optimizing each part of the purchase funnel (move metrics across the funnel). This means you will have to be a ninja at stakeholder management - work with the product, sales & inside sales. - Develop strategic partnerships with industry bodies such as exporter associations; leverage relationships to develop and execute webinars, field events and product launches Along with optimizing the funnel, you will be working on: 1. Developing brand strategy across SaaS & marketplace Verticals 2. Developing a GTM playbook for SaaS & marketplace verticals 3. Identifying new categories/countries to expand, create and drive expansion plans 4. Building a brand-strategy to establish our's as a go-to platform for all exporters Here's what we're looking for: - 3-5 years of hands-on experience in marketing (at least 2 years in B2B Marketing), with experience in running field & online campaigns - Have an entrepreneurial approach; a self-starter who loves to own things end-to-end - Love ambiguity and thrive in chaos - Creative, analytical thinker, and fast learner Would you like to know about our Culture ? - Build from scratch, true 0 to 1 It is a place for the passionate ones & the go-getters. All we care about is what excites you and powers your hustle. We give you the ammo to do feats undone, and hand you the pen to write the export playbook with us. - No two alike and that's alright We celebrate the diversity of all types & recognize it as a powerful driver for our vibrant work culture. Since our inception, we have maintained a healthy gender parity, we develop more meaningful products that reach and resonate with our clients. - Not limited to 9 to 5, pick your passion and run with it Let your growth-driven mindset know no bounds. Explore, experiment & have the freedom to be constantly curious. - Realize your true potential by learning from the best Our founding team of second-time entrepreneurs has roots in product design, tech & investing. We're all unique voices, sharing the same stage. - You're never too far away to join, the future of work is hybrid Talent could be found anywhere in the world, so we give more freedom around where to work from, be it on-site or remotely (depending on the job role). - Talent wins games, teamwork wins championships We rise by lifting others. Working with our crew comes with the promise of wit, warmth, honesty, spontaneity, and infinite cuddles with dogs!

Bangalore

VP/AVP - B2B Marketing - Tech Startup 

VP/AVP - B2B Marketing - Tech Startup  ,Job Description for VP/AVP - B2B Marketing - Tech Startup  in HR Power in  Bangalore for (3-6) years of experience. Apply Now!

Job Description for VP/AVP - B2B Marketing - Tech Startup  in HR Power in  Bangalore for (3-6) years of experience. Apply Now!