Voylla.com - Business Head - Offline Retail

Business Head - Offline Retail

Voylla Fashions Pvt. Ltd., India's largest online fashion jewellery brand is looking for Head of Offline Business expansion for its manufactured jewellery brand Voylla.

Retail Scope :

- The retail operation would typically consist of running the current stores as also establish over 35 SIS and EBOs in FY 15-16.

Expected Profile :

- Experience of 12 -14 years with established brand(s) in Lifestyle Retail category.

- Critical experience in Sales and/or Retail Operations is a must

- Should have worked across the key retail formats viz EBO, LFS and MBO.

Key Macro Responsibilities include but are not limited to the following :

- To establish the offline retail business for the brand Voylla

- To contribute to the development, implementation, monitoring and review of a business strategy that maximises the retail top and bottom line

- To build motivated and high performing teams through the effective leadership and line management to retail staff

Key Micro Responsibilities include but are not limited to the following :

- Works with the Managing Director/CEO and other Heads of function to influence the creation and communication of company strategy, business priorities and targets for the Store Teams and ensures there are systems in place to enable the Store Managers to receive the information in a timely manner

- Generates ideas about future retail activities to ensure a cutting edge strategy; maintains up to date knowledge of the market place, competitors and trends

- Uses open feedback mechanisms from the operations team with other departments to ensure the integration of the retail strategy with the overall corporate strategy

- Influences and supports the retail element of the annual budget process ensuring understanding and buy in from the operations team. Constantly reviews financial data and supports the Store Managers in providing realistic input into the sales budgets

- Collaboration with Marketing team and VM for In-store marketing/promotions and for external ATL/BTL activities

- Implementation of ERP and other Technology resources for effective Business Decision Making

- Takes decisions on matters relating to the day to day retail operation within their defined work area including the strategic planning of resources

- Translates the strategic goals into retail operational plans to achieve the required targeted growth in sales and profit; identifies and optimises promotional opportunities ensuring these are co -ordinated with larger Voylla promotions including those online

- Ensures that the retail operation complies to all policies and procedures relating to Security, Health and Safety; influences any changes necessary to meet statutory requirements, ensuring minimum risk to staff members and the business

- Ensures all new Store proposals meet the required return on sales prior to submitting any recommendations to the Managing Director/CEO; all new Store locations must be visited to ensure they will trade effectively and meet the proposed budgets

- Spends time in Stores with retail Store teams and customers to understand and identify business critical issues in order to ensure the alignment of tactics and strategies; maintains and enhances the brand identity of Voylla in all Stores and related initiatives

- Takes a lead role in building a strong sales management culture with the operations team; spends time coaching StoreManagers, identifying skills and opportunities for development; provides advice and guidance on Store manager issues when needed.

- Works with the HR Business Partner to ensure people management and training issues are satisfactorily resolved and relevant HR policies and procedures are adhered to. Chairs disciplinary, grievance, capability hearings and appeals as required.

- Proactively manages and reviews the performance and progress of Store Managers and their regions, sets objectives and targets; works with Store Training Manage/similar r to develop individual training plans for the team

- Establishes the procedures and systems to maximise staff retention

- Recruits, trains and develops staff ensuring adherence to Voylla's HR systems and procedures

- Maintains and constantly develops innovative and cost effective stock generation; monitors stock weekly to achieve bottom line sales budget against monthly targets

- Regularly produces and presents a range of financial/non financial reports for the Managing Director and the Retail Board as required Job Dimensions

Personality Profile :

- Experienced in managing relationships at a senior level and managing a diverse (in terms of skill base and experience) team of people.

- Must be able to demonstrate the ability to contribute and successfully deliver against a business strategy.

- Excellent communication skills - verbal, written to include report writing and group presentations

- Influencing and negotiation skills

- Well developed interpersonal skills

- Commercially sound with a good understanding of profit and loss accounting and the influence of operating factors e.g. volume v price

- Excellent organisation skills, able to prioritise

- A collaborative team player concerned with the team success as well as individual performance

- Visible Leadership skills can motivate others to achieve

- Solution orientated, decisive by nature Personal Attributes

- Self starter high energy levels

- Positive and Enthusiastic

- Resourceful

- Strong professionally credible with integrity

- Good Listener will challenge constructively and respond well to feedback Other Mobility the job entails frequent and extensive travel Working knowledge of Retail, H.R and Health and Safety legislation