Vodafone - Senior Manager - Modern Trade

Role Purpose :

This position is accountable for meeting all product targets including prepaid, postpaid, handsets & data product sales & revenue targets as well as distribution management & enhancement of modern trade business for the circle

- Formulate and implement the circle modern trade strategy, in consultation with the Sales Head

- Attain market leadership through growth in terms of gross numbers, revenues, market share and profit, while complying with agreed budget, quality of additions and corporate policy guidelines

- Responsible for all modern trade operations including cost control, service levels, stock availability etc in the Circle

- Achieve Gross and Net Acquisition target in the circle for the modern trade channel

Initiate modern trade expansion by setting up strategic alliances and identifying partnership models

Job Responsibility :

Strategic :

- Develop and plan sales strategies in modern trade to enhance the competitive position

- Focus on trade engagement, new strategic alliances and partnership strategies to drive loyalty and productivity

Operational :

- Implement the sales & distribution plan defined for Modern Trade for the circle

- Interact with modern trade partners to identify the emerging products trends (handsets, tariff plans) and coordinate with marketing team

- Responsible for all modern trade operations including cost control, service levels, stock availability etc in the Circle

- Set goals and targets for the modern trade and monitor the performance on a regular basis

- Develop new promotional programs for the modern trade channel to drive sales and revenue

- Establish and maintain relationships with peers in the circle from Customer Service, Finance, Consumer Marketing, Technical & IT

- Responsible for all channel partner communication in the circle - Resolution of queries

- Provides inputs to the marketing team on various marketing communication activities and execution of marcom activities to be carried out at modern trade channel

- Design and implement new ideas & set up strategic alliances to drive business imperatives

Developments

- Innovate and bring appropriate changes depending on market realities and demands

- Analyze and provide solutions on issues pertaining to acquisition & quality of sales

Business:

- Achievement of key targets for the Modern Trade channel (Revenue, gross & net adds etc.)

- Achieve ROI, execution of mar com activities for channel partners for any additional investments (as defined in partnership model) Ensuring smooth operations across all modern trade outlets in the circle

People:

- Resolving Modern Trade partners- specific issues within specific timelines

- Ensure employee satisfaction thereby reducing attrition Relationship management with key modern trade channel partners Competencies / Skills

- Ability to lead a large number of partners of varying sizes and complexity

- Ability to manage in dynamic, high-growth, high-uncertainty environments

- Influencing skills, effective relationship management skills and proven ability to function within a matrix-organization

- Independent thought leadership and drive to execute - should be a recognized industry leader in his/ her specific area of competence