Lucknow-Uttar Pradesh-India  Role purpose :  - To ensure effective development and execution of marketing communication and brand strategy / programmes, including visual design and sponsorship activities and other inputs in line with the overall marketing strategy.  - To ensure effective delivery of programmes and selection of channels.  Key accountabilities and decision ownership :  Strategic :  - Budget planning and controlling-A&P Budget - Planning / Controlling / Execution. Maximise SOV with minimum SOE  - New town launch plan-Ensuring Proper planning and control over activity during new town launch  Operational :  - Coordination and communication-Interdepartmental and Agency-Marcom - Conception / Agency brief / Execution / tie ups / coordination with departments and agencies. Coordinating with Vodafone central / Ogilvy / inter departmental for timely & smooth execution for national and local rollouts  - Planning and execution control for all type of BTL and ATL activities-Creative Planning & Micro detail in execution for all ATL & BTL activities. Media Planning / Events / Marketing Programmes / trade marketing / Publicity / Visibility - In shop, Out shop, Signage and Outdoor  Innovation & change :   - Analyze the demands of markets, study the consumer's psychology, study market fluctuations, prepare marketing communication strategies accordingly to deliver effective brand management initiatives.  Knowledge :  - The incumbent will at all times try to study the market pulse to devise and develop key themes and messages to communicate.  Communication :  - Brand equity measurement and Brand Custodian-Brand equity for service and organization and reflected thru research scores like Indica, ATP etc. Brand Custodian. All touch points - Employees / Trade Partners / Internal Dept / Consumers / vendors  People :  - Team management  - Effective target setting and annual appraisals of all team members  - Motivation and retention of team members  HSW Compliance :  - Ensure that the HSW norms are adhered to  Core competencies, knowledge and experience :  Critical Success Factors :   - Builds Strategic Relationships & Organizational Agility  - Analytical Thinking  - Strategic Thinking  - Inspiring Action & Leading Change  - Continuous Learning & Empowering Talent  Threshold Functional Competencies :  - Products Services & Technology Knowledge - Consumer  - Negotiation  - Working with Partners  Differentiating Functional Competencies :  - Customer focused  - Good Analytical skills  - Relationship Management  - Good coordination skills.  - Vendor Management

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Vodafone - Senior Manager/AGM - Brand Head 

Vodafone - Senior Manager/AGM - Brand Head  ,Job Description for Vodafone - Senior Manager/AGM - Brand Head  in Vodafone in  UP Others for (5-9) years of experience. Apply Now!

Job Description for Vodafone - Senior Manager/AGM - Brand Head  in Vodafone in  UP Others for (5-9) years of experience. Apply Now!