Vodafone - Retail Sales Manager

Role purpose:

The Retail Sales Manager is responsible for driving sales operations across all Vodafone retail including Vodafone stores, Vodafone Mini-stores (VMS), and AD-VMS in a circle.

Key accountabilities and decision ownership:

Essence of the role:

- Implement the circle retail strategy through growth in revenues and engaging with channel partners

- Achieve Gross and Net Acquisition target in the circle

- Developing new promotional programs/incentive schemes for the channel partners to drive sales

- Develop strategy to increase footfalls and conversions at the outlets

- Assist Retail Head in recommending new product launches to increase penetration / revenues from new / existing subscribers

- Provide feedback on competitive moves to protect base and increase share of subscribers and revenue

Strategic :

- Provide inputs to the overall circle retail strategy to drive profitability of the channel

- Develop strategy to increase the footfalls and conversions at retail outlets

- Develop channel expansion strategy by evaluating retail channel coverage and penetration

- Develop channel engagement strategy and promotional programs with the zone retail leads

Plan new product launches with the circle S&M and Marketing Heads

Operational :

- Achieve circle revenue target for the retail channel for all products

- Develop and improve upon existing partnership models across zones

- Maintain high quality of sales operations as determined by quality audits

- Achieve Retail expansion targets by appointing and monitoring distribution partners in new and existing areas

- Resolve retail issues in zones and branches within specific timelines

- Conduct channel partner engagement activities

Receive timely feedback and inputs from Zonal Retail Leads

People:

- Resolving Vodafone store specific issues in zone within specific timelines

- Ensure employee satisfaction thereby reducing attrition

- Relationship management with key channel partners

Developments :

- Identification of development areas, and recommending the training programs / interventions

- Best practice sharing - within the circle and other circles

HSW Compliance

- Ensure that the HSW norms are adhered to

Key performance indicators

- Achievement of key targets for the Vodafone stores, VMS, ADVMS (Revenue, cost savings)

- Achievement of targeted gross and net acquisitions

- Achievement of expansion targets through greater penetration and geographical expansion

- Achieve ROI for channel partners (as defined in partnership model)

- Ensuring smooth operations across all Vodafone stores, VMS, ADVMS in the circle

- Enhance access and reach of retail outlets

- Resolving Vodafone store specific issues in zone within specific timelines

- Ensure employee satisfaction thereby reducing attrition

- Relationship management with key channel partners

Core competencies, knowledge and experience:

- Ability to lead a retail channel, with large number of retail stores of varying sizes and complexity

- Ability to manage in dynamic, high-growth, high-uncertainty environments

- Influencing skills, effective relationship management skills and proven ability to function within a matrix-organisation

- Independent thought leadership and drive to execute - should be a recognised industry leader in his/ her specific area of competence

Experience

- 5 -7 years of experience in FMCG/retail industry

- Multi-national, multi-geography team leadership experience to bring in best practices

- Experience with distribution planning and channel implementation

- P&L management skills.

Must have technical / professional qualifications:

- Essential : Graduation

- Desired : Full - time Post - Graduation in business management/MBA