Vodafone Idea - Senior Role - Digital Media & Marketing

Function / Department Marketing - Brand

Location Mumbai

Job Purpose We are looking for a dynamic and driven individual with extensive experience (8+ years relevant & 10-12 years+ overall) in building & executing digital marketing campaigns for a largest telecom in India

Key Result Areas/Accountabilities :

- Devising strategies to drive online traffic and results on website

- Driving brand and performance campaigns including DSP and along with Google, Facebook, leading online sites and Affiliates

- Plan, measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Utilizing a range of techniques including Display, Social, paid search, SEO and PPC

- Constantly improve the productivity and efficiency of campaigns

- Devising and driving app install campaigns along with retention and LTV

- Overseeing the social media strategy for the company

- Managing online brand and product campaigns to raise brand awareness

- Responsibility for planning and budgetary control of all digital marketing

- Evaluating customer research, market conditions and competitor data

- Review new technologies and keep the company at the forefront of developments in digital marketing

Core Competencies, Knowledge, Experience - Experience managing PPC, SEO and Affiliate programs.

- Strong understanding of current online marketing concepts, strategy and best practice.

- Experience in ecommerce, SEO, PPC, Email marketing, Display and Social media

- Should have managed large budgets on digital 25+ Crores

- Google Analytics Certification

- Google AdWords Certification

- Previous experience in a similar digital marketing role at a client or with a hardcore agency experience managing large clients

- Optional: Media Planning experience in offline media (TV/Print/Radio)

Must have technical / professional qualifications - Google Adwords

- Google Analytics

- Adobe Omniture

- Facebook Ads Manager

- Hands on experience in DSP and DMP

Years of Experience : 10 Plus

- Industries to look from Telecom, Ecommerce, FMCG, Media/Digital Agencies

- Ideal Organizations to look from Leading Ecommerce and FMCG brands

Direct reports : None