Role : Consumer Insights Manager Function / Department : Brand & Consumer Insights Location : Mumbai Job Purpose : The Consumer Insights Senior Manager is the go-to person for all consumer research conducted in relation to Retailer NPS and AVI, Mass segment, Advertising and Communication and Jio research. He/she is responsible for speedy execution of projects and linking Insights together from multiple sources with passion. The role encompasses both continuous and ad-hoc studies in relation to these verticals. He/she would also guide Circles on execution of similar projects to meet business challenges. In order to be able to execute the role appropriately, the person should have the skillset to take briefs, understand business challenges, be able to convert the challenge into a research objective, make decisions on appropriate methodologies, and guide the research agency to do the appropriate analysis that helps the business gain insights that can be converted into actions. Key Result Areas/Accountabilities : The Consumer Insights Senior Manager is expected to be responsible for all market research undertaken across Vodafone Idea across the Corporate teams and across all 21 Circles in relation to Smartphone panel, Analytics, HVC and Jio research. He/she would be involved in all continuous, ad-hoc and Circle level researches and be in a position to deliver them as Insights. The projects responsibilities would encompass: - Management of RNPS and AVI - Management of Analytics work on role of communication - Management of Mass segment - Ad-hoc briefs in relation to Mass and Jio - Assist Insights leadership on Strategic researches - Assist to connect Insights across studies and multiple sources Core Competencies, Knowledge, Experience : - Having experience on continuous studies like Tracks, Satisfaction Surveys, Panels, etc. - Having the ability to sift through qualitative studies to identify key insights - Experienced in connecting research findings to business actions - Ability to get the best out of agency partners Must have technical / professional qualifications: - MBA (Marketing) or M.Sc. Statistics - 7-8 years of market research experience - Experience in both quantitative and qualitative research - Experience with both agency and client side - Agency - TNS / Nielsen / MB / IMRB / Ipsos / GfK - Client - FMCG / Banking / Telecom / Durables

Mumbai

Vodafone Idea - Manager - Consumer Insights  

Vodafone Idea - Manager - Consumer Insights   ,Job Description for Vodafone Idea - Manager - Consumer Insights   in Vodafone Idea in  Mumbai for (7-8) years of experience. Apply Now!

Job Description for Vodafone Idea - Manager - Consumer Insights   in Vodafone Idea in  Mumbai for (7-8) years of experience. Apply Now!