Vodafone Idea - General Manager - Prepaid Marketing

Prepaid - Integrated Products

Job Level/ Designation - General Manager /M3

Function / Department - Corporate Marketing, Consumer Product & Services

Location - Corporate Office, Mumbai

Job Purpose

Driving Customer Upgrades, Engagement and Net Additions and Revenue uplift through the Integrated Product Portfolio, primarily Unlimited.

Key Result Areas/Accountabilities

- Gross and Net Additions on Unlimited/Integrated Portfolio

- Plan and Execute Usage & Retention initiatives

- Monthly/Quarterly/Annual Revenue Planning and achievement

- Product Launch & GTM Planning

- Circle Interaction to drive engagement at ground level

- Analysis of Product Interventions

- Competition Tracking

- Driving Product Salience & Visibility to influence adoption

- Driving Digital Adoption

Core Competencies, Knowledge, Experience

- Customer Value and Revenue Management

- Analytical & Design Thinking

- Telecom Product Management

- Excel/SAS/BI

- Understanding of Prepaid Charging Systems

- Must have technical / professional qualifications

- MBA/PGDM (Marketing)

- B.Tech (Preferable)

Years of Experience

8+ years in Product Management

Industries to look from - Telecom, Digital/FMCG/Banking (Product/CVM Management)

Ideal Organizations to look from - Internal / Airtel / RJio

Amazon / Flipkart (Product Management Experience)

HDFC/ICICI (CVM/Product Management Experience)

Direct reports - None

MIS support through Dedicated Team

Reporting To - Corporate Prepaid Head : Consumer P&S Marketing

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