Vodafone Idea - AGM - Product Marketing

Purpose : Responsible for strategy, planning and implementation of marketing of Products, Propositions and Customer advocacy program pan India.

KRAs :

- Strategic Communications : Plan and execute annual calendar. Execute national ATL & BTL marketing campaigns to bolster Product awareness, consideration & differentiation

- GTM & Messaging : Develop impactful GTM Kit, key messaging for external audience, media, analysts and key internal audience (leadership)

- Manage key agency relationships : Creative agency & Media and Event

- Cross-Functional : Effective liaising with Product, propositions and commercial/CVM teams to drive through a coordinated calendar and consistent business outcomes.

Must-haves :

- MBA in Marketing

- Prior experience in Product Management brand and agency preferred,