Vodafone Idea - AGM - Prepaid Marketing Specialist

Purpose : Achieve Revenue with the help of plans designed , upsell campaigns , promotional schemes and targeted offers, other usages and maintaining healthy realized rates

KRAs :

- Minimize Churn and Increase retention through design & execution engagement and retention schemes for Consumer Subs

- Conceptualize / Develop and implement Loyalty Schemes / plans for retention and Revenues

Campaign Management :

- Ensure profitability of Upsell and Customer communication tools

- Design Competitively priced Commercial structure for Postpaid Products

- Structure and Design Postpaid Plans, UAT for the retail which are competitive in the market and help in driving acquisitions and revenue

- Migration of Subs to new plans with comprehensive Communication plan

- Design and Implement Promotional Schemes, quality based suggestions on customer engagement schemes

- Product Improvisation from time to time to remain Relevant. Commutation and storytelling for the product and maintain buzz in the market

Subs , Usage & Revenue Tracking :

- Daily , monthly tracking of key performance indicators at sub level

- Design , conceptualize all Business Process along with CS Team with Improvisation from time to time to increase customer experience

- Increase Visibility and Awareness in of Brands through the Postpaid Business

- Design / Conceptualize along with Brand Team various communication models like Posters , banners , leaflets, other elements ,etc

- Contribute to the NPS & TNPS of the circle

- Analyze & suggest measures to improve Store & Manpower productivity to achieve channel Postpaid Acquisition targets including COCA Payouts.