Vodafone Idea - AGM/Lead - Marketing Automation

Role -Digital - Marketing Automation Lead

Job Level/ Designation- M2 / AGM

Function / Department -Enterprise / EPBO

Location -Mumbai

Job Purpose:

Marketing Automation Lead builds and engineers best in class marketing automation platform to drive revenue centric demand generation campaigns. The platform is provided as a service to various segments and other functions (CVM) and this role orchestrates through a well-defined ruleset and performance measurement metrics. The role is also responsible for building the martech stack for enterprise to ensure a performance driven approach to digital campaigns

The responsibilities include:

- Benchmark b2b marketing automation capabilities and design a capability roadmap

- Build marketing automation stack with key focus on near term and long term business needs; establish Digital Marketing as a revenue channel and platforms which serve cross-functional needs (e.g. Digital Demand Gen)

- Own and enable integration of marketing automation stack with sales systems, CRM systems and Digital campaign platforms

- Design annual calendar of campaigns vs business outcomes, aligned to business priorities across products and segments and seasonal demands

- Design and execute campaigns on platforms and continuous measurement and publishing of performance.

This role has an interface with Cross functional, Central Digital team and IT/Digital

Key Result Areas/Accountabilities:

- Marketing Automation Tech Strategy:

- Demand Generation Campaigns :

- Lead Management Process:

- Performance Measurement:

- Cross-Functional:

Key performance indicators:

- Campaign execution and MQL outcomes

- Revenue impact through - MQL-SQL- Sales conversion

- Execution of capability roadmap

Core Competencies, Knowledge, Experience:

- More than 6 years of marketing automation and campaign experience

- Practitioner of martech stack and automation platforms

- Coordination skills and excellent communication skills

- Ability to work through influence across cross-functional teams

Must have technical / professional qualifications:

- MBA in Marketing

- Experience with marketing automation tools and experience in programmatic marketing

- Certifications in Digital Marketing