Store Manager( Exec/Sr. Exec/AM - Retail - Consumer Commercial )
Role profile :
Role title : Store Manager
Function: Retail
Band: I/H
Job Family : Sales
Business Area : Retail ( Consumer Commercial )
Reports to : Zonal Retail Lead / Branch Manager
Location : Bengal
Role purpose :
- Overall responsibility for activities at a Vodafone store spanning customer service, store-level sales and revenue targets across all products (voice - post-paid/ prepaid, data etc.)
- Execute marketing promotions, display and store experience schemes
Key accountabilities and decision ownership :
Sales :
- Achieve sales target for all products (Voice-Post-paid/ prepaid, data, VAS, handsets etc.) at a Vodafone store
- Ensure and monitor quality of acquisition through the store
Revenue :
- Deliver revenue targets for the store
- Increase revenue per footfall by aiding customers- purchase decisions
RoI :
- Achieve profitability (Return on investment) targets for the store
- Minimize losses from pilferage (wastage) and shrinkage (unidentified losses)
Customer Service :
- Manage churn and achieve customer satisfaction for walk-in customers
Store Management :
- Ensure adherence to store processes in terms of documentation and systems
- Ensure infrastructure / store upkeep
- Maintain availability of stock at the store while adhering to norms
- Ensure appropriate placement of pop-ups and product displays at store
Marketing :
- Execute marketing, branding and promotion activities
- Ensure fliers/ brand POS are available at store
- Resolve channel-specific issues within specific timelines
People :
- Resolve store-specific issues within specific timelines
- Keep employee-retention and motivation levels high through regular reviews and performance streamlining of both on-roll and off-roll employees
- Identify gaps in performance of immediate team and ensure training to bridge the same
HSW Compliance :
- Ensure that the HSW norms are adhered toCore competencies, knowledge and experience:
Critical Success Factors :
- Continuous Learning & Empowering Talent
- Building Team Commitment
- Leads Decision Making & Delivering Results
Threshold Functional Competencies :
- Products, Services and Technology Knowledge - Consumer
Differentiating Functional Competencies :
- Sales Planning and Forecasting
- Solving Problems
Budget owned :
Financial (Limits / Mandates Etc.) :
- Ownership of revenue targets (through footfalls and sales/ footfall) for stores
- Accountability for Store RoI
Non - Financial :
- Monthly reviews and planning for the store with regular updates to the Retail Lead
- Team conflict resolution
- Coaching and training to store executives
- Staying abreast with market developments, customer preferences, retail outlook, company policies, procedures, sales process and legislation and dissemination of the same to the team
Key performance indicators :
- Achievement of all KPIs
- Achievement of key financial targets (Revenue, RoI) at a store level
- Execution of all strategies and plans in the store
- Development and retention of team members in the store
#LI-WB
Must have technical / professional qualifications:
- Essential : Graduation
- Desired : full - time post - graduation in business management/MBA
Experience :
- 1- 5 years
- Experience of retail store and customer relationship management
- Revenue Target achievement and cost management
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