Vodafone - Distribution Head

ESSENCE OF ROLE- Key Accountabilities

- Formulate and implement the circle distribution strategy, in consultation with the Sales Head

- Attain market leadership through growth in terms of gross numbers, revenues, market share and profit, while complying with agreed budget, quality of additions and corporate policy guidelines

- Achieve Gross and Net Acquisition target in the circle for the distribution channel

- Initiate distribution expansion to improve reach, coverage and expand geographical footprint

- Provide feedback on competitive moves to protect base and increase share of subscribers and revenue

Strategic:

- Provide inputs to the overall circle sales strategy to drive profitability of the distribution channel

- Set targets for the Distribution channels

- Deliver sales target for all products (voice-prepaid / postpaid, data, VAS, handsets etc.) by ongoing monitoring and reviews of the Distribution channel

- Develop channel expansion strategy by evaluating distribution coverage and penetration

- Plan new product launch in the distribution channel with the circle Sales and Marketing Heads

Operational:

- Achieve circle revenue target for the distribution channel for all products

- Develop partnership models across zones and branches

- Achieve distribution network expansion targets by appointing and monitoring partners in new and existing areas

- Provide inputs to the Sales Head in deciding incentive plans for channel partners

Developments:

- Identification of development areas, and recommending training programs / interventions for the distribution manpower

- Best practice sharing - within the circle and other circles

Key Result Areas:

Responsible and accountable for:

- Achievement of key targets for the Distribution channel (Revenue, cost savings, market share)

- Achievement of targeted gross and net acquisitions

- Achievement of expansion targets through greater penetration and geographical expansion

- Ensuring smooth operations across all channel partners in the circle

- Resolving supply chain issues

- Resolving channel specific issues in zone within specific timelines

- Ensure employee satisfaction thereby reducing attrition

- Relationship management with key channel partners