Data Marketing (DM-Marketing)
Role : Deputy Manager - Data Usage & Retention
Function : Marketing - Data
Key Purpose of the Job :
The position is assigned the task of managing the prepaid subscriber base. It contributes in development & execution of organization's strategy to achieve its revenue target & subscribers base market share. It plays a crucial role in running day to day data business operations
Key Result Areas :
- Responsible for 4G, 3G & 2G Mobile Internet Pack Sales
- End to End Responsibility of Mobile Internet Data Packs (Configuration, UAT, Sales & MIS)
- Designing Data Plans as per Market Requirement.
- Work along with the sales teams in designing promos to increase data subscriber penetration.
- Ensure compliance to statutory / process norms.
- Responsible for driving penetration of 3G Packs to 3G enabled Handsets
- Design and drive handset bundle offers at circle level.
- Responsible in Increasing Data Usage per with without reducing RPM.
- Drive marketing innovation to support incremental revenue opportunities
- Manage marketing upselling through Chordiant & RA
- Manage Product Performance - proactively track the product performance of various product lines and drive revenue and Data subscriber growth
- Oversee the timely management of product-related legal, tariff, and regulatory issues
- Understand the current industry and market trends; always stay up-to-date on our competitors; stay on top of customers needs & desires
- Ensure that new services are delivered on schedule and with high quality results
- Ensure coordination with Network, CS, Sales and IT teams to establish a consensus of product requirements and timelines for new products, offers & services.
External Relationships :
External Agency Frequency of Interaction : Auto dialer/SMS
Purpose of the Interaction : Promotional auto dialers to subscribers
#LI-KAR
- MBA (Marketing/Finance) with 5-7 years of experience
- Good inter personal skills
- Data analytics, good communication skills
- Familiarity with Microsoft XL/Access, tools and models to segment and mine the prepaid base
- Handle the dynamic business environment, complexity/ nature of job with multiple tariff plans and frequent changes in tariff plans
- Acumen for handling huge volumes of data
To apply for this position, please use the external Vodafone link.
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