Vodafone - AM/DM - U&R - Prepaid

Profile: Usage Enhancement and Base Management (Prepaid)

1. Achieve Gross Service Revenue for Prepaid base

2. Base management of HVC+, ensure base share and revenue share targets are achieved. Increase stable base share & reduction of churn

3. Ensure effective and result oriented deployment of Retention & Usage models like CPM & Displacement

4. Driving Usage & Customer Delight via 121 – increase customer & retailer penetration, tertiary revenue through 121 and maintaining 121 P&L

5. Increase STD & ISD penetration in prepaid as per targets month on month, ensure segmented promotions are done on a regular basis.

6. Tracking campaign effectiveness and revenue upside by closely tracking and monitoring each campaign. Coordinating with other product verticals to ensure revenue maximization

7. Regularly track and monitor base KBIs, activity update, ILD / NLD , 121 , retailer facing U&R through 121.