- Drive Data acquisition in Prepaid, Postpaid and Dongle
- Leverage partnership with HBO, MBOs and Trade for Higher Data Acquisition
- Increase and gain mass share of Smart Phone, 3G Handsets acquisition
- Trade Engagement, R&R Program for increasing Data Selling / Activating Outlets
- Launch of new Postpaid Products, FRs, High Value Acquisition
- Initiatives to drive Data Market Leadership Program
- Drive Data UUs in Acquisition
- Increase Data Pack Penetration in Acquisition
- Grow and increase Data Paper Primary & Data Paper Tertiary
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