Vodafone - AM/DM - 2G Data Marketing

Role title: Data - 2G (AM/DM)

Function: Commercial

Department: Marketing

Reports to: Category Development Manager

Location: Bangalore

Role purpose:

The position is assigned the task of managing the 2G customer base. It contributes in development & execution of organization's strategy to achieve its revenue target & subscribers base market share. It plays a crucial role in running day to day business operations.

Key accountabilities and decision ownership :

- End to End Responsibility of acquiring and extracting 2G Customers and revenue; Increasing 2G Data Usage and users and minimising data churn

- Drive 2G attachment as a % of new subscriber gross adds in conjunction with the sales organization

- Drive 2G adoption amongst DEH base by working in close conjunction with the CVM team to deliver adoption & penetration targets

- Execute specific trade marketing programs to drive 2G adoptions, ARPU upsell and 121

- Work in close conjunction with Zonal Heads to drive 2G penetration at a Geographic / Site level

- Work in close conjunction with the Network team to drive adequate capacity & benchmark speed from campaign perspective

- Use analytics to drive sharp insights on performance delivery gaps and opportunities for appropriate actions by the Sales / CVM team

- Drive Market intelligence on competition offerings for appropriate response and action

- Work in conjunction with CVM team to address appropriate action on consumer churn

- Work in conjunction with CVM team to ensure aggressive focus on 2G recruitment, Churn & ARPU upsell

- Work in close conjunction with 2G Data lead at Corporate and deliver and execute national and circle programs

Budget owned:

2G data Revenue

Key performance indicators:

Deliver 2G plan for the circle

- ARPU

- RPMB

- Usage

- Revenue

#LI-KAR

- CVM/CLM experience in telecom domain - preferably in Data product management

- Should be customer obsessed and innovative with a high sense of intellectual curiosity. An eye for detail while keeping the big picture view

- Have ability to spot trends, interact with consumers, trade and gather information and generate meaningful and actionable insights

- Should be tech savvy, with knowledge about latest trends on data consumption habits, internet trends, etc

Must have technical / professional qualifications:

- MBA (Marketing with 4-5 years of experience)

- Good inter personal skills

- Data analytics, good communication skills

- Familiarity with Microsoft XL/Access

To apply for this position, please use the Vodafone external site link