Vitasana Foods - Manager - Marketing

- Managing VitaSana Foods brand across the channels online and offline.

- Managing the go-to-market and launch of multiple products in the FMCG space

- Managing brand positioning and product launch efforts for the FMCG ( Processed food) venture of the group

- Responsible for the marketing of company products and services to the right market whether B2B or B2C.

- Develop an annual marketing plan in conjunction with the sales department. This should detail the year's activity to meet agreed company objectives.

- Build a lean, cost conscious, high performing marketing organization in line with the company's business objectives

- Managing ATL/BTL activities, digital agencies and offline creative agencies

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- To managing the entire product line life cycle from strategic planning to tactical activities.

- Create and manage affiliate marketing program for the digital assets of the company.

- Input on the development, production & implementation of world class advertising and promotions for brand and media strategies and executions to support brand.

- Manage multiple digital and offline campaigns, review analytics and report out campaign effectiveness

- Formulate product / package innovations for presentation to drive down costs without jeopardizing brand quality or image in the market place.

- Create brand manuals for different group companies / products

- Optimize Social Media management initiatives across platforms using various analytics tools

- Responsibility for planning and budgetary control.

Person Specification :

- PG ( MBA ) or equivalent, with marketing specialization

- Worked in Startup environment is plus.

- 4-5 years overall experience out of which, 3-4 years should be in Marketing or Brand Management.

- Prior experience in FMCG sectors is a plus

- Have an instinctive feeling about future product concepts

- A proven track record in building brands and launching new products.

- Good communication and written English skills.

- Strong understanding of current online marketing concepts, strategy and best practice.

- Self-starter who is willing to take ownership of the marketing function

- Candidate from FMCG, F & B domain having developed packaging and handled an agency would be preferred

Note : This job description is intended to provide an outline of the key tasks and responsibilities only. There may be other duties required of the post holder commensurate with the position.

- The responsibilities may be amended, after discussion with the post holder, to take into account the development of both the post and the company. All members of staff should be prepared to take on additional duties or relinquish existing duties in order to maintain the effective running of the practice