Virohan - Senior Brand Manager

- Startup experience is a Must

Defining a brand strategy, for Virohan:

- Enable Virohan's discovery to core TG with presence & integration across media

- Drive SEO & Content strategy across social media- Meta, YouTube, other

- When to market to which consumer, with what messaging, across paid, owned & earned media touchpoints, in the form of a marketing calendar.

- Which media touchpoints to be active & present on- by understanding media & information consumption habits of our consumer, for education, upskilling & related decisions, or otherwise.

- Building a consumer intelligence powerhouse- so far, marketing at Virohan has been synonymous with performance marketing- conversion-optimized, trial & error based, and iterative. The team's understanding of their consumer is primitive, and first-principally aligned to business. You will be expected to turn this around:

- Understand who the consumer is- define a (few) consumer personas

- Define seasonality for the brand & how it affects the nature of demand

- Establish a Brand Health Track- and how it evolves with seasonality

- Identify Triggers, Barriers & RTBs at every consumer touchpoint, across the funnel

Owning all consumer-facing communication across all touchpoints in the marketing funnel:

- Top Funnel- Facebook Ads, Search Ads, ATL, BTL, Social Media, Blogs & PR

- Mid-Funnel: Owned & Earned Media- Website, App, SMS, Whatsapp, App

Bottom-Funnel- across 15+ colleges:

- Campus Branding- Signages, Banners, Backdrops, Tent Cards

- Take-home Collateral- Brochures, Leaflets, Dockets, Flyers