Virohan - Product Marketing Analyst

You will own the Product Marketing function, that spans across the following:

- Event tracking and integrations with digital marketing channels (Meta, Google, Affiliates) toenable performance marketing At this stage of the business, this is plausibly the single biggest lever to drive efficiency across marketing & sales - requires adept project management and understanding of performance marketing

- On-page & Off-page SEO, extending to YouTube as well

- You will need to set up and drive the agenda with an internal SEO team, working closely with the product team. Presently contributing < 5% to business, we expect SEO to reach 20% contribution in the next 12 months

- Digital Support to Inside Sales, in the form of digital communication journeys across the conversion funnel to empower & enable the inside sales process

- Involves working closely with the sales team to understand how they work, and build users journeys on owned media - sms, whatsapp, email, app notifications - setting this up from scratch

- Analytical Support to Marketing & Sales, in the form of automated dashboards & reporting templates Requires you to be well-versed with SQL & Excel, understand Virohan's internal & marketing channels database architecture

You are the right fit for the role, if:

- You have 1 - 3 years of experience in product marketing / digital marketing / product management

- You have in-depth knowledge of how a product marketing function operates - event tracking, landing page optimisation, conversion optimisation & are well-versed with Google Analytics / Firebase / Appsflyer

- You've had experience with / exposure to lead generation.

- You have an understanding of SEO & performance marketing media - Meta, Google, Affiliates & others.

- You love numbers & objectivity, you seek problem solving opportunities with a rational approach

- You've worked on tracking & measurement in the past - creating, templatising & automating dashboards & reporting.

- You are obsessed with detail & often spot opportunities by paying attention to detail.

What's in it for you:

- Great set of peers to work with, who value mutual respect and clear communication

- Right to win - The founding team understands the business and has an amazing vision to chase after

- Opportunity to work on a critical role, which will have a direct and big impact

- Transparent work culture with 'No door' policy

- A high potential company very early, along with a competitive market compensation