Virohan - Manager - Performance Marketing

Manager - Performance Marketing - Health Edtech

Responsibilities:

- Leading the Performance Marketing function for Lead Generation, owning Quality Leads& Cost / Quality Leads the primary KPIs

- Driving Paid Marketing strategy across Google Adwords, Facebook ads, Affiliates & other DSPs - primarily with performance marketing media.

- Own and drive company-wide lead funnel - acquisition, activation, retention, referral - top of the funnel (Traffic to Lead) using paid marketing media & bottom of the funnel (Lead to Purchase) using owned media - Whatsapp, Email, SMS, App Notifications, and more.

- Have a tightly run experimentation track for new growth hacks - to test, learn & document with an intent to scale predictably & efficiently

- Daily, weekly and monthly tracking of performance metrics to identify trends, areas of opportunity, and actionable insights.

- Plan and manage the execution of all paid marketing communications, working closely with Brand & Content Marketing teams