Virohan - AM/Manager - Performance Marketing

- Plan and execute all digital marketing campaigns including Google campaigns, Facebook campaigns, marketing database, email & SMS marketing, etc.

- Optimize campaign based on different parameter to generate quality leads from target location.

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

- Identify trends and insights, and optimize spend and performance based on the insights.

- Plan, execute, and measure experiments and conversion tests.

- Collaborate with internal teams to create landing pages and optimize user experience.

- Analyse campaigns and create reports to plan the budget requirement.