VIP Bags - Senior Brand Manager

Reports to: Brand Head

Reportees: NA

Key Job Responsibilities:

- Develop and implement strategic product plans for assigned luggage categories, aligned with overall brand objectives and market trends.

- Manage the product lifecycle, from concept development and product sourcing to launch and post-launch analysis.

- Conduct market research and competitor analysis to identify trends and opportunities, supporting the product design process by identifying consumer-relevant innovations to maintain a healthy product portfolio.

- Analyse market trends, consumer preferences, and insights, estimating market size and pricing for the category to identify new opportunities.

- Extract consumer insights from market research and collaborate with design, development, manufacturing, and creative agencies to execute new product launches and brand communication.

- Collaborate with cross-functional teams to execute marketing campaigns and product launches.

- Drive category sales and support sales channels through the execution of advertising, promotion, and branding activities.

- Lead various planning cycles (e.g., long-range plan, profit plan, operating plan) for the category.

- Manage the brand budget and track performance.

Qualifications:

- Min 4-7 years of experience in brand management or product management in FMCG, Consumer Goods, Fashion

- MBA in Sales & Marketing, preferably from a premium B School

- Excellent analytical and problem-solving skills.

- Strong communication, collaboration, and interpersonal skills.

- Ability to multitask and work in a fast-paced environment