VIP Bags - AGM - Consumer Marketing Insights

AGM - Consumer Marketing Insights

Role & Responsibilities:

- Lead the development and execution of a comprehensive consumer insights strategy aligned with overall brand and marketing goals

- Partner with brand heads to translate brand objectives into relevant research questions and methodologies and tailor insights to inform marketing campaign development and optimization

- Lead & execute independent research charters or partner with agencies to help business teams with consumer intelligence-led, data driven decision making

- Recommend actionable insights and strategies based on consumer research findings to inform brand development, marketing campaigns, and product innovation

- Mine insights & map trends in terms of consumer attitudes, preferences, lifestyles, and behaviour to help sharpen consumer understanding pertaining to our brands

- Manage & execute NPS, customer pulse surveys and immersions first hand across different customer profiles

- Analyse qualitative and quantitative consumer data to identify key trends, unmet needs, and opportunities for brand growth

- Partner closely with marketing leadership team and other internal stakeholders to help launch new products, features and services

- Track and measure the impact of consumer insights on marketing campaign performance and brand metrics

- Develop and maintain strong relationships with external research partners

- Stay abreast of the latest consumer research methodologies and tools to ensure the utilization of cutting-edge approaches

Preferred Candidate Profile:

- Experience in MR agency followed with a client-side as well as a research user experience and led large scale research projects (Qual & Quant).

- Experience in understanding methodologies around exploratory research, statistical analysis techniques, data interpretation, user lifecycles and a general understanding of entire research partner ecosystem, working with a broad set of stakeholders.

- Experience in utilizing market research tools, software, and platforms to gather and analyse data effectively.

- Ability to independently execute research requirements, set the objective, scoping & dissemination with leadership within defined timelines and budgets.

- A passion for consumer insights and a deep understanding of consumer behaviour

- Ability to leverage technology and digital platforms to collect, analyse, and interpret market research data effectively

- Strong communication and presentation skills to effectively convey research findings and insights to senior management and cross functional teams.

- Proven ability to work independently and as part of a team, with a strong sense of initiative

- Self-motivated and results-orientation with a strong work ethic

Qualifications/ Experience:

- 10-14 years of experience with a proven track record of conducting both quantitative and qualitative research and successfully translating consumer insights into actionable marketing strategies

- Exposure to Consumer Durable/ FMCG/ Fashion would be an advantage including market trends, consumer preferences and the competitive landscape

- MBA in Sales & Marketing