Vidyashilp Academy - Manager - Marketing & Outreach - IIM/ISB/MDI/FMS

About The Group : 

- Vidyanidhi Education Trust has a heritage of around 4 decades in K-12 education. We currently have the following schools and preschools:

- Vidyashilp Academy, a premier, reputed 25-year old school in North Bangalore.

- Vidyashilp is consistently ranked amongst the top 3 schools in Bangalore and the top 10 in India. We offer ICSE + IGCSE curriculum and cater to over 2300 students.

- We are one of the largest schools in Bangalore, spread over an area of 20 acres.

Please visit www.vidyashilp.com to know more.

- Vidyasagar Preschool is a pioneer in the field of preschool education. Our flagship campus in North Bangalore has been imparting education to preschoolers for the past 38 years. At 900 students housed in a spacious 3 acres campus, it is also one of the largest stand alone preschools in India. We have opened three more branches across Bangalore in the past 3 years. Please visit www.vidyasagarpreschool.com to know more.

- Vidyashilp School, is a new endeavor by Vidyanidhi Education Trust, which aims to offer a high quality, affordable education to the students in urban middle class families. We have started two new schools in Bangalore, each spread across an area of 4 to 5 acres. Please visit www.vidyashilpschool.com to know more.

- Vidyanidhi Education Trust is making a foray into higher education. Our aim is to set up a world class university in Bangalore. We aim to cater to the big gap of quality that currently exists across all domains in India, and we wish to ensure that students are career-ready. We intend to bring on board a Marketing and Outreach Manager for the University. This role is one of the first hires at the University.

Manager - Marketing and Outreach

Role Summary:

For the new University, Brand Building, Outreach and Marketing are critical functions. This role leads the brand building, outreach and marketing functions, and is responsible for the targeted student numbers through admissions.

Key Responsibilities:

- Strategize and develop the outreach and marketing plan; collaborate with partners who may outline the brand positioning activities.

- Ensure high quality demand generation.

- Manage school outreach across the country; manage a team of admission counsellors.

- Act as the face of the University; communicate and disseminate the University brand to prospective students and parents.

- Handle all ATL, BTL and Digital Marketing activities pertaining to lead generation and admission.

- Conceptualise and build intellectual property of the University brand.

- Build and farm channel partnerships with various institutions.

- Effective management of the entire admission process, from the initial enquiry through to enrolment, creating a unique experience for the student.

- Work closely with the academic team and the Vice Chancellor to give on-the ground feedback about programs and courses.

Qualifications and Experience:

- MBA from a premier institute.

- About 8 to 12 years of experience; must have managed a similar function in a University (state-private or deemed) or a reputed autonomous institution/college.

Skills :

- Excellent communication skills.

- High ownership, entrepreneurial spirit.

- High acumen, with high attention to detail

- Ability to manage a team.

- Competence with both, conventional and digital approaches to outreach and marketing.

- Decisive and persuasive.