Vidyashilp Academy - Brand Manager

About VSEG :

Vidyashilp Education Group has a heritage of nearly four decades in K-12 education. From a single room with 30 students in 1982, the group has grown to 3 schools, 2 preschools & a University in various parts of Bangalore. The Vidyashilp institutions provide an educational experience of the highest quality and aim to advance the frontiers of knowledge and to prepare students for life, work, and leadership.

We currently have the following institutions :

- Vidyashilp Academy (VSA), a premier, reputed 25-year old school in North Bangalore.

Vidyashilp is consistently ranked amongst the top 3 schools in Bangalore and the

top 10 in India. We offer ICSE + IGCSE curriculum and cater to over 2300 students.

We are one of the largest schools in Bangalore, spread over an area of 20 acres.

Please visit https://vidyashilpacademy.edu.in/ to know more.

- Vidyasagar Preschool (VSP) is a pioneer in the field of preschool education. Our flagship campus in North Bangalore has been imparting education to preschoolers for the past 38 years. At 900 students housed in a spacious 3 acres campus, it is also one of the largest standalone preschools in India. We have opened three more branches across Bangalore in the past 3 years. Please visit www.vidyasagarpreschool.edu.in to know more.

- Vidyashilp School, (VSS) is a new endeavor by Vidyanidhi Education Trust, which aims to offer a high quality, affordable education to the students in urban middle class families. We have started two new schools in Bangalore, each spread across an area of 4 to 5 acres. Please visit https://vidyashilpschool.edu.in/ to know more.

- Vidyashilp University (VU) is a new, private University, established by the Vidyanidhi Education Trust, which aims to offer a strong cross-disciplinary, new age education to students. Please visit https://vidyashilp.edu.in/ to know more.

We are hiring an experienced Brand Manager to help us keep growing. If you're dedicated and ambitious, we have an excellent place to grow your career.

Responsibilities :

- Conceptualization and execution of communication ideas across institutions

- Developing strong brand campaigns with sharp communication objectives

- Driving media and ATL campaigns across print, outdoor, digital and social media

- Own and deliver marketing calendar, communications and branding budgets and plans

- High degree of finesse in end-to-end campaign execution. Managing Media, Advertising, Digital, BTL and multiple other vendors with timely, consolidated inputs and effecting closure.

- Translate brand elements into plans and go-to-market strategies

- Monitor market trends, research consumer markets and competitors' activities

- Devise innovative growth strategies

- Align the company around the brand's direction, choices and tactics

Qualifications :

- 6-8+ years' prior experience working in a marketing or communications role preferably from an agency handling branding and communication strategies for clients.

- Proven success designing and executing marketing and communications strategies and campaigns

- Experience in developing and executing marketing campaigns with a result oriented approach to achieve targets

- Strong content writing skills

- Excellent organizational and project management skills and ability to meet deadlines

- Must be able to think analytically and strategically

- Capable of working well as part of a team as well as independently

- Great multitasked and capable of simultaneously managing multiple projects with different deadlines

- Superior written and verbal communications skills