Viceroy Properties LLP - Manager - Marketing & Branding

Job Description : Manager Marketing & Branding

Job Details:

- If you are an incredibly intelligent & a highly motivated individual, excited to build a Premium Real Estate brand across India, juggle multiple work streams across numerous verticals, we want to hear from you.

- As our Manager Marketing & Branding, you will be responsible for planning and executing all Marketing & Brand-Building Strategies for Viceroy in all our existing and upcoming micro markets across MMR.

Your responsibilities will include, but not be limited to:

- Strategy Implementing, monitoring & constantly contributing in evolving our brand strategy comprehensively across multiple platforms.

- Creative Development - Managing the efforts of various internal and external stakeholders to evolve all our creative concepts, including but not limited to visual branding, consumer engagement, and product and experiential marketing efforts.

- Brand Communication Formulating guidelines, systems & tools, developing relationships and strategically interfacing with various internal and external stakeholders to ensure constant and consistent brand messaging across multiple communication platforms, including digital and traditional media.

- Consumer Insighting - Building strong, deep & wide consumer relationships, and constantly gathering various insights to improve our product & brand offerings and competitive position, and to holistically maximize consumer satisfaction and brand loyalty.

- You will also work hand-in-hand with our Senior Management team on both Marketing & Branding as well as general Business Strategy topics.

Core Requirements:

- Unique ability to simultaneously be a captain & a soldier, a resource, a mentor & a team-mate.

- Work experience of 7-8 plus years, ideally in the Real Estate Industry or Consumer Products in a Central Marketing and/or Brand Building role

- Education at a top-tier university/college

- Excellent leadership, mentorship, and problem-solving skills

- Outstanding communication and interpersonal skills

- Ability to think creatively and support decisions analytically

- Strong work ethic and discipline

- Paranoia for organization, timeliness and optimization

- Passion for entrepreneurship and top-quality RE

About: Viceroy Properties LLP

Viceroy Properties is a Mumbai based luxury real estate developer, delivering exceptional spaces which are elegantly understated, and rooted in balanced and sustainable development practices. Our mission is to elevate the daily experiences of living, working and playing through imaginative and inspired design, meticulous planning and quality of execution. Our thoughtful, transparent and consumer centric approach is supported by a robust technology and research focus, which allows us to create unique developments which cater to our customers every need. Currently Viceroy is developing nearly 1.2mn sqft of residential RE across the western suburbs of Mumbai.