Vice President - Sales - Retail/NDA/IFA/Channel/Distribution - BFS

As VP-Sales, you will be entrusted with the responsibility of leading and overseeing the overall strategy, growth, and performance of sales at a national level.

This role requires a seasoned professional with a proven track record in driving sales, establishing strong partnerships, and ensuring the successful implementation of strategic initiatives to achieve national business objectives.

Key Responsibilities:

1. Strategic Planning:

- Develop and implement a comprehensive strategy to achieve planned growth objectives for sales across channels.

- Formulate and execute a tactical business plan, considering market opportunities, competitor activities, existing capabilities, and risk appetite.

2. Acquisition and Activation:

- Continuously acquire new relations with Banks, NDs & IFAs for B2B sales through effective prospecting and networking.

- Conduct regular knowledge sessions to empower IFAs, and events with banks & NDs, enabling them to build significant AUM (Assets Under Management).

- Formulate and execute strategy for acquisition of direct investors.

3. Market Analysis and Sales Growth:

- Analyze market and industry trends to identify growth opportunities.

- Achieve monthly, quarterly, and yearly business plan targets by increasing sales and market share.

4. Brand Development:

- Help in establishing and communicating a strong and vibrant brand across channels.

- Work towards enhancing brand awareness and perception with marketing team.

5. Location-based Sales:

- Assume responsibility for selling products at the assigned location and explore new areas for business expansion.

- Penetrate targeted key accounts and identify upselling opportunities.

6. Distributor Engagement and Training:

- Plan and execute effective distributor engagement activities and training programs periodically.

- Collaborate with distributors to ensure effective communication and alignment with business objectives.

7. Sales Performance Analysis:

- Conduct regular analysis of sales patterns, customer feedback, and market dynamics.

- Originate upselling opportunities and ensure continuous improvement in sales strategies.

Qualifications and Experience:

Bachelor's degree in business, Sales, or a related field.

Postgraduate/ MBA will be valued.

- Proven experience in B2B sales, with at least 3 years in Mutual Fund sales.

- Strong understanding of banks, NDs and IFA channel and corresponding market dynamics.

- Excellent leadership and people management skills.

- Analytical mindset with the ability to interpret data and make strategic decisions.

- Effective communication and negotiation skills.

- Proven track record of achieving and exceeding sales targets.