- Strategize and develop product suite roadmap for SBI Card on Amex network. Manage the P&L at a product level.
- Amex Network Relationship Management and maximization of Incentives from Amex
- Launch Dual Issuance and tokenization on Amex network
- Responsible for Acquisition Strategy including Sales planning and strategic implementation for all Amex products
- Managing branding and communication for the proposed products and the complete life cycle management of the products.
- Strategize Multicarding Roadmap for SBI Card including best fit product to be offered basis analytics and propensity
- Drive credit card digital acquisition strategy for existing cardholders through all channels digitally
- Marketing interventions in terms of programs/offers to increase response rate for Digital Multicarding
- Perform competitive benchmarking and define industry best end to end user experience (from product discovery to fulfillment), UI journey's, product content & digital assets for all digital channels (Website, Mobile App, Chatbot & What's app) with specific focus on creating frictionless & intuitive customer journeys.
- Define product segmentation & card offer strategy to drive volume under Digital Multicarding for existing customers
Measures of Success(Define the Outcomes expected of the role) Maximization of incentive payout from Amex network
- Number of New Accounts sourced on Amex network
- Number of New Products launches or enhancements of existing product propositions
- Successful launch of Dual Issuance on Amex Network
- Number of new accounts created through Digital Multicarding
Skills Sets Required 12+ years progressive experience in product management in financial service industry
- Proven ability to interact at CXO level and manage big partnerships
- Excellent execution and analytical skills
- Strong bias for action
- Ability to think and be creative with new ideas
- Outstanding written and oral communication skills
- Ability to build cross functional relationships to create synergies
- Proven experience in launching of new products delivering effective, creative and innovative products
- Proven ability to operate successfully across multiple groups and business owners.
- Must have the ability to work under constant deadline pressure Relevant Experience in a field(Please specify field and years) Graduate in any discipline with a MBA from a reputed institute
- Experience of Credit Cards or Financial services domain is an added advantage Preferred Industry (If any) Credit Cards, Financial Services
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