Vice President - Personalization Analytics - BFSI/Telecom/eCommerce

Right Person - Marketing Analytics, Campaign Analytics, Customer Analytics, Strong Techno-Functional Person

You will :

- Drive the personalization agenda and deploy nudges across all retail products : credit cards, deposits, retail assets, digital banking etc.

- Co-own the business targets in terms of conversion via personalized campaigns

- Publish regular reports and insights for tracking the nudge efficiency

- Leverage data and insights to optimize the nudge efficacy - plan changes / improvisation as part of monthly release

- Active participation in PoDs - liaise with business, analytics, data engineering, marketing & campaign management teams to meet timelines

- The role also includes team management - manage a team of 4-6 team members, guide and oversee the delivery of the nudges.

- As a senior member of the team, you will also lead initiatives - ideate and implement new capabilities to scale the personalization engine and make sure it results in better conversion.

You should have :

- 10-14 years of related experience

- MBA or Master's degree in Economics, Statistics, Engineer - Comp Science etc.

- Code review and challenge with test cases experience- Python, PySpark or SparkSQL

- Related years work experience in the BFSI domain, Telecoms, e-commerce

- Strong analytical acumen and willingness to learn

- Experience in campaign design / Martech tools (UNICA, Adobe target) etc preferred

- Excellent written/ verbal communication, analytical, and presentation skills

- Strong relationship building and influence skills

Come, be a part of our exciting journey!