Job Description :
- Hands-on management and optimization of both paid owned media channels such as search, display social, content syndication to build best-in-class performance marketing channels
- Day-to-day campaign bid management and execution tactics across multiple platforms to exceed goals and maximize return on ad spend
- Deliver against targets by collaborating with channel leads on key performance marketing channels: search, display, social, content syndication and display advertising programs
- Work closely with the Marketing teams to develop and execute the digital marketing activities to drive inbound leads
- Ensure all digital campaigns are delivered according to the brief, on time and within budget
- Deliver against targets by managing paid search, paid social and display advertising programs
- Conduct A/B testing when necessary to improve campaign effectiveness
- Ensure that digital campaigns and leads are properly tagged and tracked
- Provide analysis, visibility and insights on regional digital advertising performance
- Manage budgets in collaboration with the global digital team and local marketing leads
- Support growth initiatives by creating and optimizing digital marketing campaigns
- Manage digital testing and optimization initiatives within digital media channels
- Manage the analytics tools used for measure performance
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