Vice President - Performance & Biddable - Global Delivery

Responsibilities :

- Define the vision for performance marketing services and translate that vision into a working product roadmap identifying services offered, how and when new services will be brought on, service pricing, supporting technology platforms, and new service pilot opportunities.

- Create and document effective processes and methodologies for the consistent delivery of performance marketing services and continually monitor and improve upon them to deliver greater profitability to Noble Studios and value to clients.

- Oversee the selection and adoption of marketing technologies for use with clients and Noble Studios' internal marketing initiatives.

- Ensure collaborative workflow and integration with client success management, strategic planning, project management, creative services, technical services, business development, and operations to optimize the delivery of performance marketing services.

- Identify new talent and manage the pipeline of potential team members and service partners.

- Create annual goals and development plans for team members, as well as provide ongoing training and coaching to maximize team member contribution and satisfaction.

- Ensure the Performance Marketing team is deploying best-in-class strategy and execution of campaigns, continuously testing to improve ROI and achieving desired results.

- Oversee Noble Studios' internal performance marketing services with the goal of generating high-quality leads from digital channels.

- Develop an annual digital marketing plan in partnership with CMO and executive team.

- Act as a strategic consultant and partner in the onboarding and management of high-profile accounts.

- Earn and maintain agency certifications with key technology platforms and services (e.g., Google, Facebook, Optimizely, BrightEdge, etc.).

- Review and approve annual and quarterly marketing plans for high-profile clients.

- Assist in client renewal planning and identify opportunities for incremental sales.

- Serve as a key member of the pitch team by developing and presenting performance marketing solutions during pitches.

- Act as a subject matter expert on performance marketing services both internally and externally through the development of thought leadership assets, representing Noble Studios at speaking engagements, and the internal evangelism of services.

Requirements :

- Bachelor's Degree or masters in marketing, business administration, statistics, or related field is preferred.

- At least 10 years of leadership experience in digital marketing.

- Comprehensive technical understanding of SEO, SEM, social media, display advertising, mobile marketing platforms, email marketing, and conversion optimization.

- Advanced knowledge of Google Analytics and other web analytics tools.

- Proven track record of managing large teams with exceptional leadership, including the ability to create a supportive environment leading to professional growth for those you manage, mentor, and inspire.

- Previous responsibility successfully managing budgets, performance, and ROI for performance marketing channels including SEO, SEM, social media, display advertising, mobile marketing platforms, email marketing, and conversion optimization.

- Ability to identify opportunities for business development and incremental opportunities with clients.

- Proven record of negotiating and managing marketing budgets including media, staffing, technology platforms, and service partners.

- Superior communication skills, both internal and client-facing.

- Ability to work effectively with a variety of internal teams, external clients and business groups.

- Advanced user experience with Microsoft Excel, Word, Outlook and PowerPoint.

- A positive attitude and a collaborative spirit. The Noble team works together regularly, has a strong team culture, and we live up to our name. We lead with good intent in everything we do, we're humble, and we celebrate each other's success. Big egos need not apply!