Vice President - Offline Marketing - Education - IIM/ISB/FMS/MDI

We are looking for "VP Offline Marketing" for an IT Enabled Client in Education sector.

Location: Mumbai.

Education: MBA from Tier One MBA Institutes only.

JOB DESCRIPTION:

- Define a clear offline marketing strategy and implementation plan to attain business objectives for each target audiences, market & channel.

- Market wise / Target Audiences / Channel Category wise communication tool development for new launch and consistent performance of existing products.

- Design & implement campaigns to enhance revenue performance.

- Design & organize events to drive higher student admission for the partner schools.

- Develop and monitor campaign budgets.

- Develop, supervise and improve procedures to link entire marketing activities with Expansion and Key Account team activities.

- Work closely with Brand team to enhance processes linking corporate brand building activities as well as Product Development activities with New Initiatives team.

- Prepare accurate reports on the marketing campaign's overall performance (ROI & business critical matrixes)

- Generate insights through quantitative & qualitative research on customers.

- Track competitors and monitor activities to evaluate brand performance and corrective action.