Vice President - Offline Business & Sales - Manufacturing

Designation

Vice President - Offline Distribution

Key role related

Skills

- Distribution experience

- Off-line stores experience

- Sales experience with brands

Reporting

Reporting Manager

Managing Director

Job Description Role Objective

- Running/Setup physical stores that are integrated with the online channel (that is already in place) enhancing the efficiency and scalability through omnichannel transformation by intelligent use of data.

- Set-up & contribute to the offline distribution expansion processes and create plans at the strategic and operational levels.

- Provide buyers (or potential buyers) with a seamless experience, whether they're buying in a brick and-mortar store or online from a desktop or mobile device.

Role Responsibilities

- Set up channel partners like distributors and continuously engage with them to grow the business.

Further, formulate & implement a distribution model with increased focus on cost optimization and efficiency.

- Involve in the strategic management and decision-making process after the detailed market analysis for the business expansion.

- Negotiate and finalize business deals including lease agreements at the most beneficial commercial terms

- Formulate pricing policies by reviewing merchandise activities, determining additional sales promotion, authorization stock clearance, and studying trends within the allocated budget.

- Market merchandise by studying advertising, sales promotions, display plans, analyzing operating and financial statements for profitability ratios.

- Liaise with various teams including supply chain, customer success and finance to ensure range and stock levels are consistent with business requirements.

- Undertake store evaluation process by analyzing new retail locations and recommending viable options according to the distribution strategy.

- Developing strategies on brand tie up and BTL activities vis-a-vis competition / distributor in same line of products.

- Be the voice of the field / "Feet on the street" sales team. Recommend product lines by identifying new product opportunities, surveying customer needs, trends, and tracking competitors.

Work Experience

- 10+ years of work experience in similar profile.

Knowledge/Skills

- Core expertise in offline retail (ideally in an early growth story phase of the organization).

- Should have handled a diverse & distributed field salesforce.

- High level of ownership, willingness to set up things from scratch, high emotional intelligence.

- Strong sense of personal ownership and bias for action.

- Excellent communication skills

- Strong People management skills

- Strong business acumen with good understanding of overall Finance & operations

Education

Postgraduate / MBA from a reputed institute