Vice President - New Product Initiative & Marketing - FMCG

To establish product leadership in the current and future target audiences by developing and implementing appropriate strategies

- Drive growth numbers through defining, developing and implementing new product launches

- Identify market opportunities for current and future product offerings

- Generate insights through quantitative & qualitative research on customers

- Create business case for each new product launch & prepares a cost analysis on the development of a new product

- Own the complete (Project Management) product development lifecycle from ideation to prototype by ensuring alignment and timely delivery by all functions (Content, Design, Engineering & Product)

- Prepares insights on the various procedures that have been tried in order to eliminate methods that are unsuccessful and foster the ones that have been successful

- Define & implement the GTM for the new product launch

- Launch the product and own its delivery till the Proof of Concept stage

- Ensure smooth transitioning of the new product from POC to full scale implementation across different functions

- Defining the process for the complete Product development life cycle to full-fledged role out in the market

- Work with the Marketing team to create campaigns for outreach to the TG for new product availability

- Ensure patents, copyrights and trademarks in order to make sure there are no infringement issues involved

- Lead, mentor and develop a high potential team