Vice President - Marketing - SaaS Firm

We are USA HQ SAAS based Startup Product company. Have crossed profit margin & Setting Marketing Practice. Currently looking to hire Sr Marketing Professional who can help company to establish brand & funnel full to drive acquire client base in America.

Position: VP Marketing

Domain: B2B & SAAS Product

Geography: USA Market

Experience: 15+ Yrs

Work Location: Remote (anywhere in India)

What we are looking

- At least 15+Yrs of overall experience with 5+ yrs in a leading global digital marketing.

- Proven experience as Head of Marketing or VP Marketing

- Must have worked in B2B enterprise, Software as a Service / Cloud-based products

- Experience in building brand awareness and recognition.

- Driving Marketing projects for USA or Canada region preferred

- Proven leadership experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy.

- Proven ability to design and execute high performance, integrated marketing campaigns.

- Experience working cross-functionally to ensure marketing programs are in line with company objectives.

- You are metric driven and have the ability to draw insight from complex marketing data.

- Entrepreneurial mindset with Strong leadership and communication skills.

Responsibilities

- Managing company's partnership strategy & Owing Marketing efforts (USA)

- Identifying opportunities to reach new market segments and expand market share - Designing branding, positioning and pricing strategies

- Creating, managing, and optimizing multi-channel acquisition campaigns that raise awareness of the company

- Identify marketing strategies and compelling campaigns and partnerships to accelerate revenue growth, drive traffic to our website, and increase sales pipeline, customer acquisition, and retention rates.

- Improve existing, and identify new channels including paid search engine marketing (SEM), search engine optimization (SEO), account-based marketing (ABM), and affiliate marketing etc.

- Drive traffic to our website, demonstrate our products leadership in the market, and optimize sales conversion

- Setting, analysing, and monitoring channel goals, and adjusting strategy accordingly

- Developing and managing agency relationships (media, PR, design)

- Collaborating with other company functions to strengthen company reputation, coordinate promotions, and increase reach

- Ensuring brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)