Vice President - Marketing - Retail/Hospitality

Job Description:

Job Location: BKC, Mumbai

Salary : As per Industry Standards

Roles & Responsibilities:

- Create, Identify, and Understand Consumer Segments that are relevant for the product, towards whom marketing campaigns will be directed

- Develop Marketing Budget, Campaigns, end-to-end, (Digital, on-ground BTL, and ATL) with a goal to increase visibility and adoption of the product

- Implement marketing campaigns across all channels with effective use of budget to generate maximum reach

- Track the performance of campaigns against metrics such as reach, click through, and product adoption among others

- Coordinate the appearance of all Organization's Print and electronic materials such as letterhead, use of logo, brochures, etc.

- Optimize Online & Offline campaigns to boost Sales performance

- Analyze the competitive environment on the constant basis.

- Perform consumer research to identify trends and discover and develop new and different ways of reaching consumers

- Ensuring the relevance of customer's feedback or survey for knowing the brand loyalty

- Build organization capability (team and knowledge) to create best and most effective customer acquisition programs

- Actively partner and collaborate with cross-functional teams such as key stakeholders, PR, creative, national advertising, go-to-market and individual campaign teams to ensure a consistent message and focus across all consumer touch points

- Agency Management & Co-ordination.

- Talent Acquisition & Talent Management of marketing Team.

- Media Planning & Management

- Other Responsibilities as Entrusted by the Management