Vice President - Marketing - Retail

The candidate will Plan and execute a marketing strategy for the organization and for new and existing formats and online space.

- Oversee the implementation of the marketing strategy

- Develop a brand strategy

- Set and administer an annual marketing budget

- Continually review changes to the market, consumer trends and the activities of competitors, adjusting the marketing plan if necessary

- Provide tools and materials to enable the sales team to function effectively

- Manage and refine the organizations social media and PR presence

- Manage and measure marketing campaign costs

- Report on the effectiveness of marketing campaigns using pre-determined KPIs

- Utilize data for marketing campaigns, interrogating the organizations databases and external data

- Identify new business opportunities

- Conduct market research studies

- Negotiate with media agencies and secure agreements on the production of promotional materials

- Leveraging and implementing new age marketing channels to improve marketing return (such as digital marketing, data analytics, etc.)

- Implementing digital initiatives and campaigns to strengthen brand recall against market comparators based on understanding of customer trends.

- Implementing digital initiatives and campaigns to strengthen brand recall against market comparators based on understanding of customer trends.

Preferred Skills & Competencies

- Looking for someone who has worked in largely Retail, Pharma & FMCG and built a differentiated brand.

- Must have had more experience doing BTL and ATL (above the line marketing), and focused on customer education and engagement.

- Any industry but preferably retail service company with 15-18 years of Marketing experience in the past, who have handled business strategy role

- Good communication skills.

- High energy, positivity, witty, humor quality.