Vice President - Marketing - Product Based Firm

VP - Marketing - product based company

- Strengthen market credibility & visibility while furthering brand recognition and awareness.

- Heavy focus on lead generation programs, conversion metrics, new business revenue cost and more.

- Lead project initiatives in content marketing, Events, communications/PR, social, SEO/SEM, website, events, CRM, demand/lead generation & marketing automation.

- Build a collaborative & comprehensive marketing and communications strategy.

- Partner with global teams, business and sales leaders, field management and partners in an effort to strengthen the brand directly and indirectly.

- Build and mentor the marketing team.

- Develop & manage marketing budgets.

- Facilitate quarterly marketing planning with key business units and annual strategic planning organization-wide.

- Monitor and report on marketing costs and expenses, ROI, working metrics and KPIs to management team.

- Clearly and effectively manage deliverables, monitor team progress, set & manage expectations with team and stakeholders.

Requirements :

- 12+ years marketing experience in the software / technology industry.

- 5+ years in a marketing leadership role; able to demonstrate significant positive impact in a leadership role.

- Strong business acumen, passionate, entrepreneurial, thrives in a fast paced high-growth environment.

- Polished communicator with strong public speaking experiences & experience communicating with client groups.

- Bachelor degree in engineering, marketing or a related field; MBA strongly preferred.

- Deep knowledge in planning, developing, implementing and measuring multi-channel demand generation and marketing automation campaigns & programs.

- Integrated marketing plan development experience.

- Able to set priorities, plan and manage multiple projects under tight deadlines in a demanding high-growth category.

- Content, nurture marketing, social marketing experience is strongly valued.

- Tech savvy, results driven, automation oriented and analytical.

- Strong creative, strategic-thinking, organizational and personal skills.

- You thrive in and create a positive team environment.