Our Client is a start up /an innovative technology company simplifying the way products and services will be consumed in daily life. They aim to use technology as an enabler to make life simpler for people.  Their Brand is a unique online platform and smartphone app that delivers a holistic sporting experience for athletes, amateurs and enthusiasts alike - with path-breaking technology that integrates itself into the daily lives of its consumers by using location intelligence. Simply put, One can now book a match at their favorite turf, link up with friends and be part of sporting events based on where you or they are, all with the tap of a button. It's really that easy to discover, connect and play.   Job Title: Vice President - Marketing  Job Interface :   Internal : Manages Immediate reporting team that comprises - Content, Graphic & Design, SEO/SEM, Digital Marketing and ATL & BTL  External : PR agencies, Advertising agencies, Digital Marketing Agencies, Media Agencies  KEY RESPONSIBILITIES, BUT NOT LIMITED TO  Strategic Development  - Lay the roadmap of integrated strategic marketing plans across cities.  - Understand the brand values and devise the strategic marketing plans for establishing company as most trusted brand.  - Work closely with the Founders for laying the foundation of the marketing initiatives to have a direct impact on the sales progression & brand excellence.  - Conduct market research to identify & tap the potential opportunities  - Identify & suggest potential product improvement plans  - Develop and maintain Marketing performance dashboard to measure ROI and draw quantitative analytical insight  Marketing Initiatives  - Collaborate with content, design, and product teams to develop unique & creative marketing solutions to expedite growth  - Develop marketing campaigns with quantifiable objectives to measure results  - Efficiently guide the execution of marketing initiatives for positive brand building and sales progression.  - Conceptualize and drive the digital marketing programs to create conversion metric strategies, lead generation & social monitoring catering B2C environments.  - Lead & guide ATL/BTL & SEO/SEM team for optimum social presence ensuring positive turnaround  - Ensure potential increase in the download and usage of the company App  Financial Development  - Responsible for creating efficient and cost-effective Marketing Budget best suited for "company/brand" as a start-up.  - Responsible for driving traffic of potential clients through offline & online marketing plans to meet the financial objectives  - Negotiate commercials with the vendors to drive cost-effective marketing campaigns  - Collaborate with the Sales team to tune-in the marketing plan in line with achieving revenue targets.  - Work closely with the Finance Controller to monitor the in-flow and out-flow of revenue and capital respectively through marketing initiatives  Partnering with External Stakeholders  - Partner & manage appropriate Ad agencies for print/TV/online Ads  - Collaborate & manage various media partners for promoting "company/brand" products & it's services  - Maintain healthy relationship with the PR agencies to ensure positive brand presence of "company/brand"  - Efficiently manage various vendors, handling "company/brand" marketing campaigns  Ideal Candidate Profile:   - Must have a passion to work for a start up!  - Must have a keen sense of brand management.  - Must have hands-on experience in Digital Marketing.  - Must be result oriented & data driven  - Must have creative, intriguing & impact thinking  - Must be a great problem solver  - Must be driven by timelines & deliverables in a start-up culture  - Should have proven track record in conceptualizing, planning & executing integrated marketing campaigns  - Must have in-depth experiential knowledge of e-commerce retailing, especially with the start-ups.  - If you have helped a start-up build as a brand from scratch it would be an added advantage for this position.  - Having worked with a Mobile App based brand will be an added advantage.  Experience and Academics:  - A min of 6 years of experience in marketing roles  - A min of 2 years of experience with Social Media marketing and SEO  - A min of a year of experience of having run marketing operations for a property of at least 2 Million visits per month

Mumbai

Vice President - Marketing - Online/Internet 

Vice President - Marketing - Online/Internet  ,Job Description for Vice President - Marketing - Online/Internet  in Rainbow HR Consulting Services in  Mumbai for (7-9) years of experience. Apply Now!

Job Description for Vice President - Marketing - Online/Internet  in Rainbow HR Consulting Services in  Mumbai for (7-9) years of experience. Apply Now!